An entry-level asset package strictly focused on crafting a bulletproof, high-impact visual mark. This package skips brand strategy, market research, and marketing collateral layouts.

Timeline: 3–4 Weeks (Focusing strictly on the Creation & Logo Presentation phases)

Pricing: $900 USD ( range: $800 – $1,200)

Payment Structure: 50% Upfront Deposit and 50% Upon Final Delivery

Focus: Aligning on goals and jumping straight into the visual sandbox. You review the client's intake data, run a brief competitor benchmark analysis, and start sketching custom type treatments and brand marks.

Deliverable: Presentation of 2 to 3 distinct visual directions, exploring concepts for the primary logomark and standalone wordmark treatments.

Focus: Developing the chosen creative direction into a fully fleshed-out graphic system.

Action items: You build the primary logo, engineer the secondary/alternative configurations (horizontal and vertical variations), and start pairing the system with a locked-in color palette.

Deliverable: Presentation of the core logo configurations shown in real-world mockup contexts for final structural feedback.

Focus: Polishing vector geometry and stress-testing the logo suite across various mediums to ensure it is completely bulletproof.

Action items: Implementing final client adjustments, defining clearspace boundaries, establishing minimum scaling sizes for digital/print legibility, and creating the solid black and inverted white color variations.

Deliverable: The finalized visual preview of the entire logo variation matrix for final client sign-off.

Focus: Packaging the files perfectly so the client has everything they need to launch without needing to email you for file conversions later.

Action items: Compiling a 1-page quick-reference usage guide (including basic logo "don'ts" to prevent misuse) and exporting the master asset catalog into organized folders.

Deliverable: Final handover of scalable vector print files (SVG, EPS, AI) and web-ready digital files (transparent PNGs, JPEGs) across all approved color profiles.