Let's make sure we get the best information to help both you and your brand. This deliverable includes the following: - 1:1 strategy sessions This is 3 total sessions throughout the project, helping us work together to update progress, establish guidelines, etc. - Analysis of target demographic, brand vision What demographic are we targeting, and how can we target them the best? What identity should your brand take to best fit this demographic? - Analysis of competitors to find where we can be unique Looking at indirect and direct competitors in the landscape to find your brand's unique differentiator - Brand identity How does your brand present itself? Brainstorming for initial brand identity

Using our information from Phase 1, let's get to work and create the backbone of your brand. - Direction Using moodboards, let's find where we should go with the brand's identity. This will include two (2) brand direction moodboards. - Logo Design Two (2) logo iterations based off of one (1) moodboard from the previous step. - Identity Looking at your brand's goals, let's create a brand identity that will give your brand that unique advantage. This will include a primary logo, secondary logo, typography, a color palette, and 2-4 assets that set your brand's identity. - Guidelines + Delivery Your brand will be delivered with guidelines to help you ensure you are using your logo correctly — a comprehensive document showing correct brand usage, fit for your scenario.