Brand Identity Design

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About this service

Summary

Branding Identity Design : Elevate your brand with meticulously crafted branding guidelines. Through a thoughtful combination of visual elements, typography, color palettes, and logo usage guidelines, I create comprehensive brand style guides that ensure consistency and coherence across all touchpoints. From defining the essence of your brand to providing practical instructions for its visual representation, my branding guideline design service empowers you to communicate your brand identity effectively and build a strong, recognizable presence in the market.

What's included

  • Brand Identity Design

    For brand guideline design, the deliverables I can provide to clients include: 1. Brand Style Guide: I will deliver a comprehensive brand style guide that outlines the visual elements and guidelines for consistent brand representation. This includes logo usage, typography, color palette, iconography, and any specific design elements that define the brand's identity. 2. Logo Usage Guidelines: I will provide specific instructions on how to use the logo across various applications and backgrounds. This includes guidelines for minimum size, clear space, color variations, and alternative logo versions. 3. Typography Recommendations: Deliverables will include recommended typefaces, font sizes, and styles for headings, subheadings, body text, and other textual elements associated with the brand. 4. Color Palette: Clients will receive a defined color palette that represents the brand's identity. This may include primary and secondary colors, as well as recommendations for usage and combinations. 5. Iconography and Graphic Elements: If applicable, I can provide a set of custom icons or graphic elements that align with the brand's visual language. These will be delivered in a suitable format for easy implementation. 6. Usage Examples: It is beneficial to showcase usage examples to illustrate how the brand guidelines should be applied. This can include mockups or real-world examples of the brand applied to various marketing collateral, such as stationery, digital assets, or social media graphics. 7. File Formats: Deliverables will be provided in digital formats, such as PDF or editable design files, ensuring accessibility and ease of use for the client. These deliverables will equip clients with a comprehensive and cohesive set of brand guidelines, empowering them to maintain a consistent visual identity across all touchpoints and effectively communicate their brand's essence.

Example projects


Skills and tools

Brand Designer
Graphic Designer
Print Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Google Drive

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