Brand Strategy & Identity Design

Starting at

$

1,500

About this service

Summary

Is your brand feeling a little out of the game? Does your logo look like it was drawn on a napkin? Step up to the plate with my visual identity design services! I’ll be your brand’s coach, helping you hit a design home run.
First, we’ll dive into your brand’s story and strategy—think of it as your pre-game briefing to set you up for success. Then, I’ll bring the heat with designs that will take your brand to the big leagues:
Multiple logo options – Because your brand deserves more than just one pitch.
A color palette – Brighter than the spotlight at the championship!
Font pairings – With the perfect mix of style and impact.
Supporting graphics – To ensure your brand hits it out of the park every time!
Let’s transform your brand from the minor leagues to the majors with a visual identity that’s destined for greatness!

What's included

  • Brand Kickoff Session

    I’d love to have a quick chat to discuss the project in detail and get to know each other better. I understand that you have unique goals, and together we can outline a clear path to achieve them. I’m here to support you as we explore your brand strategy moving forward.

  • Logo Variations

    You’ll receive a selection of logo variations, including a primary logo, a secondary logo, and a logomark logo. We will provide you with 3-4 initial logo designs

  • Typography

    The typography we provide will be carefully chosen to align with your brand’s look and feel. We’ll pair two complementary typefaces that enhance your brand’s identity. While we suggest fonts, you’ll need to purchase them yourself, though we aim to recommend free commercial options whenever possible.

  • Color Palette

    Colors play a vital role in conveying your brand’s mood and aesthetic. We’ll curate a tailored color palette, typically 3-5 shades, to reflect your brand’s identity. This ensures a visually cohesive presence across all platforms.

  • Brand Elements

    Take your brand to the next level with five essential brand elements, including custom icons, patterns, and supporting graphics. These assets will complement your logo and enhance your brand's visual appeal across digital and print materials.

  • Stationary Design (Business cards, Letterhead etc)

    A well-crafted business card/ letterhead makes a strong impression. We will design a unique business card/ letterhead for you using industry-standard Adobe tools and will also create a version on Canva for easy editing.

  • Canva Social Media Post Templates

    To maintain a consistent look across your social media platforms, we’ll provide customizable Canva templates for your posts. These templates ensure your content remains cohesive, professional, and on-brand while saving you time on design.

  • Revisions

    We offer unlimited revisions because we believe that if you choose us, we won't stop working until you are satisfied with the final result.

  • Brand Guidelines (or Style Guide)

    Your brand style guide will be a comprehensive reference for all visual elements, including logos, typography, color palettes, and more. It ensures that your brand’s identity remains consistent across all materials and communication channels.

  • Custom Brand Mockups

    We’ll showcase your new visual identity through premium mockups, demonstrating its application across various media. These high-quality images can be used for social media, websites, and marketing materials to highlight your brand’s professional look.

Recommendations

(5.0)

As a investment company which aim to make this world a better place for people, we worked with Fariha to design our branding materials, and we couldn’t be happier! She really understood our vision and brought it to life with her creative designs. Her work is neat, professional, and truly captures the essence of our brand. Fariha was also very easy to work with and always delivered on time. We will definitely be hiring her again for future brand work.


Duration

4 weeks

Skills and tools

Brand Designer
Brand Strategist
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Canva
Figma

Industries

Graphic Design

Work with me