Here's what that actually looks like:

🔍 I audit what you have. Before I touch a single ad, I go through your existing content, past campaigns, and account structure to find out what's working, what's wasting spend, and what's missing entirely.

🎯 I build a platform-specific strategy. Meta, TikTok, Pinterest, and Instagram are not the same platform wearing different outfits — they have different algorithms, audience intents, and creative formats that convert. I build a strategy for each one, aligned to your brand voice and offer, instead of recycling one creative across every placement.

📈 I keep you ahead of the curve. You'll get ongoing competitor insights and trending ad formats relevant to your niche — not generic "TikTok trends" roundups, but what's actually converting in your category right now.

✍️ I handle the copy and landing page strategy too. Creative doesn't stop at the ad. I write ad copy and map out landing page/destination strategy so the click doesn't die the second it lands — messaging match matters as much as the hook.

💰 I manage it in Ads Manager. I run and optimize campaigns directly, so strategy isn't just a deck you never use — it's live, being tested, and being improved on real spend data.

I do anything and everything within reason to make your ads convert — creative, copy, targeting, structure, landing page alignment, and competitor intel — because in ecom, disconnected pieces are what tank ROAS.

You're a small-to-medium ecommerce brand spending on Meta, TikTok, Pinterest, or Instagram ads

Your CAC is climbing, your ROAS is inconsistent, or your creative is starting to fatigue

You want a strategist who thinks about the whole funnel, not just the ad itself

You need someone who can both think strategically and execute in Ads Manager

You need someone to just "make a few TikToks" with no strategy attached

You're not running paid ads yet and only need organic content

You're an enterprise brand needing a full in-house team replacement

Full audit of existing ad account(s) and creative assets

Platform-specific creative strategy (Meta / TikTok / Pinterest / Instagram)

Competitor and trend insights relevant to your niche

Ad copywriting aligned to brand voice and offer

Landing page / destination strategy for message match

Campaign setup and optimization in Ads Manager

Ongoing creative testing roadmap (hooks, angles, formats)

Performance reporting with clear next-step recommendations

Discovery call. I learn your brand, offer, past performance, and goals

Audit & strategy. I review your account/creative and build your platform strategy

Build & launch. Copy, creative direction, and campaigns go live in Ads Manager

Optimize & report. Weekly/bi-weekly iteration based on real performance data, plus trend and competitor insights along the way

$80/hr - for audits, consults, or ad-hoc strategy work

Starter Audit (starting at $450, pricing depends on account size) For brands who want clarity before committing to more

Full ad account + creative audit

Platform-specific recommendations (Meta/TikTok/Pinterest/IG)

1 strategy call (45 min)

Written action plan you can implement yourself or hand to your team

Growth Package (starting at $1,500/month, pricing depends on account size) For brands ready to actively scale paid social

Everything in Starter Audit

Ongoing creative strategy across up to 2 platforms

Ad copywriting for new campaigns

Landing page/destination strategy

Campaign management in Ads Manager

Creative strategy

Bi-weekly competitor & trend insights

Bi-weekly check-ins via Google Meet

Full-Funnel Partner (starting at $2,500/month, pricing depends on account size) For brands who want a true embedded strategist

Everything in Growth Package

All 4 platforms (Meta, TikTok, Pinterest, Instagram)

Weekly optimization + reporting

Creative testing roadmap and iteration cycles

Priority Slack/email access