Summary

FAQs

• How is creative consulting different from hiring a designer?

  While designers execute specific visual assets, as a creative consultant I provide strategic direction that guides all visual decisions across your business. I help you develop the "why" behind your visual choices and create systems that ensure consistency and effectiveness across all touchpoints.

• Do I need creative consulting if I already have brand guidelines?

  Brand guidelines are a starting point, but they often lack strategic depth and practical application frameworks. My consulting helps bridge the gap between having guidelines and actually implementing them effectively across complex business scenarios.

• Creative Direction Playbook

  Practical guidelines for implementing your visual strategy across different media and contexts, ensuring consistency while allowing for contextual adaptation.

• How long does a typical creative consulting engagement last?

  I offer both project-based engagements (typically 4-8 weeks) and ongoing retainer relationships. Many clients begin with a project to establish their creative foundation and then transition to a monthly retainer for continued guidance.

• Can you work with our existing creative team?

  Absolutely. I often collaborate with in-house designers, marketing teams, and external agencies to provide strategic direction while respecting existing workflows. My role is to elevate and align creative efforts, not replace your current resources.

• What industries do you specialize in for creative consulting?

  My approach is particularly effective for businesses where emotional connection drives decisions—including luxury brands, creative services, education, wellness, and technology with human-centered applications. However, the principles of visual psychology apply across virtually all industries.

• Will you create actual designs during the consulting process?

  My focus is on strategic direction rather than execution. While I may create conceptual sketches or reference examples to illustrate strategic points, my primary deliverables are frameworks and guidance rather than finished design assets.

• How do we get started with creative consulting?

  The process begins with a discovery call to understand your current challenges and objectives. From there, I'll propose a tailored consulting approach based on your specific needs and timeline.

• What makes your creative consulting approach unique?

  I combine deep aesthetic understanding with business strategy and behavioral psychology. Rather than focusing solely on trends or subjective beauty, I help you create visual systems that strategically trigger desired emotional responses that drive business results.

• Can creative consulting help with digital transformation initiatives?

  Absolutely. Visual strategy is often the missing piece in digital transformation efforts. I help ensure that your digital evolution maintains emotional connection with users while leveraging new technological capabilities.