Product descriptions are actually an incredibly helpful way for you to sell your products or services to someone who's actively looking for more information.

Compelling descriptions that resonate with the real problems people are looking to solve, and quickly share the benefits of your product as a solution can help directly increase consideration and sales of your product.

Plus even though it's a small piece of content, descriptions are a great opportunity to share your brand tone with customers to make inject personality and humanity into your products, and make customers feel like they relate to your brand.