What's included

• Social Media Strategy & Planning

  A comprehensive social media strategy document outlining goals, target audience, content calendar, posting schedule, and key performance indicators (KPIs) to track success. Competitive analysis report on relevant industry competitors' social media presence.

• Content Creation:

  A set of high-quality social media posts (images, videos, text) designed for the target platforms (e.g., Facebook, Instagram, Twitter) aligned with the content calendar. Branded social media templates for consistent visual identity across platforms (optional).

• Community Management:

  Reports summarizing follower growth, engagement metrics (likes, comments, shares), and brand sentiment analysis. Responses to comments and messages on the client's social media platforms (within agreed-upon response timeframes).

• Social Media Advertising (if included in the project scope): pen_spark

  Design and implementation of targeted social media ad campaigns aligned with the client's goals (e.g., brand awareness, website traffic, lead generation). Reports on ad campaign performance, including reach, impressions, clicks, conversions, and cost-per-acquisition (CPA).

• Reporting & Analysis:

  Monthly reports summarizing social media performance against KPIs with insights and recommendations for future optimization. Access to social media analytics dashboards for the client to monitor progress.