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  I am your WordHero! Copywriting means putting efforts toward a "Call to Action" response from the reader. My 6-step process: 1. Understand the Project by asking questions to the Manager. Helps me understand what I'm writing about and gather the right arguments to able to lead to a Call to Action from customers 2. Initial planning, investigation, and Outlining arranging my persuasive arguments from most important to least 3. Accumulate research materials and prepare a rough draft, jotting down key points. 4. Edit my copy in several rounds and check for spelling & grammatical errors 5. Finalize Outline for writing (sometimes includes reading aloud to adjust rhythm) 6. Revise and Proof-read