I am your WordHero!
Copywriting means putting efforts toward a "Call to Action" response from the reader. My 6-step process:
1. Understand the Project by asking questions to the Manager. Helps me understand what I'm writing about and gather the right arguments to able to lead to a Call to Action from customers
2. Initial planning, investigation, and Outlining arranging my persuasive arguments from most important to least
3. Accumulate research materials and prepare a rough draft, jotting down key points.
4. Edit my copy in several rounds and check for spelling & grammatical errors
5. Finalize Outline for writing (sometimes includes reading aloud to adjust rhythm)
6. Revise and Proof-read