What's included

• Premium Brand Kit

  Discovery Session: After providing the branding brief, a discovery session takes place. During this collaborative discussion, the designer gains insights into the client’s business, goals, and project objectives. It ensures alignment and clarity before diving into the design process. Mood Boards: Mood boards visually convey the brand’s direction. They curate images, colors, and typefaces based on initial research. These boards serve as a milestone to ensure agreement on the brand’s visual path. Brand Visualizations: Visualizations help clients envision how their brand components will appear in context. Examples include: Logo Placement: Displaying the logo on social media profiles or websites. Brand Patterns: Incorporating patterns into product packaging. Illustrations: Enhancing the website with brand-specific illustrations. Logo Pack: The logo pack includes various logo versions (such as primary, secondary, and monochrome) in different file formats (PNG, SVG, etc.). It ensures consistency across platforms. Visual Identity Pack: This comprehensive package contains additional graphical elements beyond the logo: Fonts: Specifying font families for consistent typography. Color Swatches: Providing color codes for brand consistency. Brand Patterns: Repeating patterns that reinforce the brand’s visual identity. Graphic Devices: Additional design elements (lines, shapes, etc.). Illustrations and Mascots: If applicable, these enhance the brand’s uniqueness. Brand Guidelines (Holy Grail): Brand guidelines are the ultimate deliverable. They establish rules for using all visual components consistently: Logo Usage: Clear guidelines on logo placement, sizing, and spacing. Color Palette: Defined color codes for brand consistency. Typography: Specific font choices and usage instructions. Graphic Elements: Rules for using patterns, icons, and other design elements. Photography Style: Guidance on image selection and editing.