What's included

• Product definition

  Brainstorm around the product at the highest level (basically, the concept of the product). - Includes the problem being addressed, the proposed solution, and a general description of the market objective. - Key aspects and value propositions of the product: what it is, who will use it, and why they will use it.

• Product research

  - Competitive research: To understand industry standards and identify opportunities for the product within its particular niche. - User research (interviews): Good understanding of the users. Interviews provide qualitative data about the target audience, such as their needs, wants, fears, motivations, and behavior.

• Analysis - User persona

  The aim of the analysis phase is to draw insights from data collected during the research phase, moving from “what” users want/think/need to “why” they want/think/need it. - User stories: To understand the product/service interactions from the user’s point of view. - Site map and information architecture: A sitemap is a visually organized model of all the components and information contained in a digital product. Represents the organization of the content of an application or site.

• Design process

  - Sketching: Is the easiest and fastest way to visualize ideas. - Wireframes: To visualize the basic structure of a future product, including the key elements and how they fit together. Acts as the backbone of the product - Prototypes: While wireframes are mostly about structure and visual hierarchy (the look), prototypes are about the actual interaction experience (the look and feel). A prototype is like a simulation of the final product. - Design specifications: Contain all of the visual design assets required for developers to turn prototypes into a working product.