Tell Your Brand Story! "About Us" content writing

Omolara Olatunji

(1)

Starting at

250

About this service

Summary

2. Initial Consultation and Strategy SessionDescription: A key deliverable is an in-depth consultation call. During this session, we discuss your brand in detail, delving into aspects like your business history, brand mission, values, and target audience. This conversation aids in developing a tailored strategy for your 'About Us' page.

3. Customized Content BriefDescription: After our consultation, I present a detailed content brief. This outlines the approach, tone, and structure of your 'About Us' page, ensuring alignment with your brand's identity and goals. The brief serves as a roadmap for the content creation process.

4. Drafting of 'About Us' Page CopyDescription: Based on the agreed-upon content brief, I craft the initial draft of your 'About Us' page. This copy is meticulously written to reflect your brand's story, values, and mission, engaging your audience and portraying your brand authentically.

5. Revision and FinalizationDescription: After presenting the initial draft, your input and feedback are essential. This deliverable includes rounds of edits and tweaks to perfect the 'About Us' page. The process ensures the final content aligns precisely with your vision and brand messaging. Once finalized, the content is delivered to you in your preferred format, ready for publication.

An About Us page is the part of your website where you tell your brand story and tell your customers why they should choose you. This is an opportunity to sell your brand, products/services to prospective customers, convince them with relatable stories, and share your brand values and mission.

It might be overwhelming to get started and ace the writing by yourself. With this service, you will get the best about us page that best portrays your brand story, inspires your website visitors, and convinces your prospects.

Standing out from your competitors can be as simple as telling your brand story and sharing your brand values on your website. Don't hesitate to take that chance!!

Here's what the process would look like:

You fill out a simple form so I can get an overview of your brand, target audience, and content strategy.

Then, we get on a call to discuss more and get an in-depth understanding of your business history, brand mission, brand values, ideal customer, and unique selling proposition.

I present a brief on the approach, tone, and how the copy will look like. When this is agreed on I begin the writing.

I present you the About Us page copy and you review, add input, and request edits or tweaks to get it done to perfection.

When all reviews and edits are done and finalized, I send the final deliverable to you in your preferred format.

Here are some commonly asked questions:

What does your 'About Us' page writing service include? My service involves crafting a compelling 'About Us' page that effectively narrates your brand story, aligns with your brand values and mission, and resonates with your target audience. The goal is to create content that not only introduces your brand but also inspires loyalty and convinces potential customers.

How do you ensure the 'About Us' page reflects my brand accurately? The process starts with you giving an overview of your brand, target audience, and content strategy. We then have a detailed discussion to delve into your business history, brand mission, values, ideal customer, and unique selling proposition. This thorough understanding enables me to tailor the content to perfectly reflect your brand.

Can I have input in the writing process? Absolutely! Your input is crucial. After presenting the initial draft of the 'About Us' page, you can review it, provide feedback, and request any edits or tweaks. This collaborative approach ensures the final content aligns precisely with your vision and brand identity.

What if I need revisions to the content? I offer revisions based on your feedback. It's important that the final 'About Us' page meets your complete satisfaction and accurately portrays your brand story.

Why is the 'About Us' page important for my brand? The 'About Us' page is a vital part of your website where you can connect with your audience, share your journey, highlight your brand values, and differentiate yourself from competitors. It’s an opportunity to make a lasting impression and establish trust with your audience.

What's included

Initial Consultation and Strategy Session
A key deliverable is an in-depth consultation call. During this session, we discuss your brand in detail, delving into aspects like your business history, brand mission, values, and target audience. This conversation aids in developing a tailored strategy for your 'About Us' page.
Comprehensive Brand Analysis
Before crafting your 'About Us' page, I conduct a thorough analysis of your brand. This includes understanding your business history, brand mission, values, ideal customer, and unique selling proposition. This foundational step ensures that your brand story is accurately and effectively conveyed.
Engaging About Us page content
You will get a brand story crafted carefully by listening to you and understanding your audience. A about us page that speaks to your target audience and make them loyal to your brand.
Revision and Finalization
After presenting the initial draft, your input and feedback are essential. This deliverable includes rounds of edits and tweaks to perfect the 'About Us' page. The process ensures the final content aligns precisely with your vision and brand messaging. Once finalized, the content is delivered to you in your preferred format, ready for publication.

Recommendations

(5.0)

Mojisola Esther • Blue Rebbon

Client • Oct 21, 2023

Recommended

When Omolara was interviewed at our company, I knew then and there that she was the best person for the job. Her content have pulled more audience to our website and social media platforms, especially Instagram. I highly recommend her for any business that needs more conversion for their marketing contents. She's the value your business needs.

Duration

7 days

Skills and tools

Copy Editor

Copywriter

Writer