On-page and technical SEO are important for your website because they help search engines understand your website's content and structure, which can improve your website's visibility in search engine results pages (SERPs) and drive more traffic to your site.

On-page SEO involves optimizing individual web pages to improve their relevancy and usability for both search engines and users. This includes optimizing page titles and meta descriptions, using relevant keywords in your content, ensuring that your site has a clear and logical structure, and optimizing your images and videos.

Technical SEO, on the other hand, involves optimizing the technical elements of your website to make it more accessible to search engines. This includes optimizing your site's load speed, ensuring that your site is mobile-friendly, making sure your site is crawlable by search engine bots, and using structured data to provide additional information about your site's content.

Both on-page and technical SEO are important because they can help your website rank higher in search engine results pages. This can lead to more visibility for your site, more traffic, and ultimately, more conversions and revenue.

In addition, good on-page and technical SEO practices can also improve the user experience on your site, making it easier for users to navigate and find the information they need. This can lead to increased engagement and a better overall user experience, which can also improve your site's search engine rankings over time.

Overall, investing in on-page and technical SEO is an important part of any comprehensive SEO strategy, and can help ensure that your website is visible, accessible, and engaging for both search engines and users alike.