Brand Design — Visual Identity & Art DirectionYohann Varillon
Brand Design — Visual Identity & Art Direction
A complete visual identity designed to give your brand a distinctive, coherent, and recognizable presence.
I create brand identities built around the character of your business, combining strategy, art direction, typography, color, imagery, and graphic systems into a visual language that can grow across digital and physical touchpoints.
You provide the foundations of your business: your offer, audience, positioning, goals, and any existing material. From there, I handle the complete creative process: research, visual strategy, creative direction, identity design, logo system, typography, color, graphic elements, brand applications, and guidelines.
The exact deliverables and applications are defined according to the needs of each brand.
What’s included
Brand discovery and visual strategy
Research and visual positioning
Two initial creative directions
Art direction
Primary and secondary logo system
Typography and color system
Graphic elements and visual language
Image and photography direction
Core digital and print applications
Brand guidelines
Production-ready identity assets
Final asset organization and handoff
A complete visual system ready to use and evolve
Post-project support
The identity is designed as a flexible system rather than a collection of isolated assets, making it easier to keep the brand consistent as it grows.
Optional services
The following can be added to the project when needed:
Naming and tagline development
Packaging design
Editorial and publication design
Signage and spatial graphics
Campaign and social media assets
Custom illustration
Custom iconography
Presentation and document templates
Additional print applications
Website design and Framer development
Extended brand guidelines
Additional brand applications
Timeline
Most brand identity projects are completed within 3 to 5 weeks.
The exact timeline depends on the scope of the identity, the number of applications required, and the speed of collaboration and feedback throughout the project.
Contact for pricing
Duration1 week
Tags
Art Director
Brand Designer
Editorial Designer
Graphic Designer
Logo Designer
Packaging Designer
Print Designer
Service provided by
Yohann Varillon proFrance
- 10
- Followers
Brand Design — Visual Identity & Art DirectionYohann Varillon
Contact for pricing
Duration1 week
Tags
Art Director
Brand Designer
Editorial Designer
Graphic Designer
Logo Designer
Packaging Designer
Print Designer
Brand Design — Visual Identity & Art Direction
A complete visual identity designed to give your brand a distinctive, coherent, and recognizable presence.
I create brand identities built around the character of your business, combining strategy, art direction, typography, color, imagery, and graphic systems into a visual language that can grow across digital and physical touchpoints.
You provide the foundations of your business: your offer, audience, positioning, goals, and any existing material. From there, I handle the complete creative process: research, visual strategy, creative direction, identity design, logo system, typography, color, graphic elements, brand applications, and guidelines.
The exact deliverables and applications are defined according to the needs of each brand.
What’s included
Brand discovery and visual strategy
Research and visual positioning
Two initial creative directions
Art direction
Primary and secondary logo system
Typography and color system
Graphic elements and visual language
Image and photography direction
Core digital and print applications
Brand guidelines
Production-ready identity assets
Final asset organization and handoff
A complete visual system ready to use and evolve
Post-project support
The identity is designed as a flexible system rather than a collection of isolated assets, making it easier to keep the brand consistent as it grows.
Optional services
The following can be added to the project when needed:
Naming and tagline development
Packaging design
Editorial and publication design
Signage and spatial graphics
Campaign and social media assets
Custom illustration
Custom iconography
Presentation and document templates
Additional print applications
Website design and Framer development
Extended brand guidelines
Additional brand applications
Timeline
Most brand identity projects are completed within 3 to 5 weeks.
The exact timeline depends on the scope of the identity, the number of applications required, and the speed of collaboration and feedback throughout the project.
Contact for pricing