To tackle digital marketing challenges the right content strategy is needed. However, not all content strategies would work for you. This is because to get the right content strategy, we would need to turn your business plans and objectives into a plan that uses content as a means of achieving those goals. So you see why to get results, you need your intentional content strategy. With a content calendar, I can help you convert the needs of your brand & business and implement the chosen content strategy into it for you. However, the content calendar is not compulsory but greatly advised. While some have managed to adapt their content strategy without a content calendar, some struggle with it and that's why they find the content calendar helpful.