Design Consultancy

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About this service

Summary

Planning
The planning phase involves defining the goals and objectives of the project, as well as the target audience. This is an important step in ensuring that the final design is effective in communicating the desired message.
Research
The research phase involves gathering information about the project, the target audience, and the competitive landscape. This information can be used to inform the design of the project and ensure that it is relevant and appealing to the target audience.
Brainstorming
The brainstorming phase involves generating ideas for the design of the project. This can be done through a variety of methods, such as sketching, mind mapping, and focus groups.
Design
The design phase involves creating the visual elements of the project. This can include creating logos, illustrations, and typography.
Review
The review phase involves getting feedback on the design of the project. This feedback can be used to improve the design and ensure that it is effective in communicating the desired message.
Revision
The revision phase involves making changes to the design based on feedback. This can involve refining the visual elements of the design, as well as making changes to the overall layout and composition.
Finalization
The finalization phase involves finalizing the design and preparing it for production. This can involve creating production-ready files, as well as adding any final touches to the design.
Production
The production phase involves producing the final design. This can involve printing, online publishing, or other methods of production.
Evaluation
The evaluation phase involves evaluating the effectiveness of the design. This can be done through a variety of methods, such as surveys, focus groups, and A/B testing.

What's included

  • A design brief

    This is a document that outlines the client's goals, target audience, and branding guidelines.

  • Mood boards

    These are visual collections of images, colors, and textures that help to establish the overall aesthetic of the project.

  • Sketches and wireframes

    These are rough drafts of the design that help to communicate the layout and structure of the project.

  • Design comps

    These are more refined versions of the design that show the client how the project will look in its final form.

  • Source files

    These are the editable files that the designer used to create the project. They may include Photoshop, Illustrator, or InDesign files.

  • Final Work

    This is the final, approved version of the design that is ready for production.

  • A style guide

    This is a document that outlines the brand's visual identity, including colors, fonts, and typography.

  • A brand identity guideline

    This is a more comprehensive document that outlines the brand's messaging, values, and target audience.

  • A digital asset library

    This is a collection of digital assets, such as logos, icons, and images, that can be used to create marketing materials.


Skills and tools

Brand Designer
Graphic Designer
Illustrator
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

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