Comprehensive Brand Kit Design: Elevate Your Brand Identity

Emily Earll

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Starting at

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About this service

Summary

I offer a comprehensive Brand Kit design service that creates a cohesive and impactful brand identity tailored to your business needs. With over 14 years of experience, I combine strategic insights with creative expertise to deliver unique logos, color palettes, typography, and brand guidelines that resonate with your target audience. My collaborative approach ensures that every element aligns with your vision, making your brand stand out in a competitive market.

Process

1. Initial Consultation

Discuss the client’s vision, goals, and brand values.

Identify target audience and market positioning.

2. Research and Analysis

Analyze competitors and industry trends.

Gather inspiration and identify design elements that resonate.

3. Creative Brief Development

Create a detailed brief outlining objectives, timelines, and deliverables.

Present the brief to the client for feedback and approval.

4. Concept Development

Brainstorm ideas for the brand identity, including logos and visual elements.

Create rough sketches or mood boards to visualize concepts.

5. Design Mockups

Develop digital mockups for the logo, color palette, typography, and other brand elements.

Prepare multiple options to provide clients with a range of choices.

6. Client Review and Feedback

Present the mockups to the client and gather feedback on the concepts.

Discuss any revisions or adjustments the client would like to see.

7. Revisions

Make necessary adjustments based on client feedback.

Provide updated designs for further review as needed.

8. Finalization of Brand Elements

Once approved, finalize all design elements, ensuring consistency and quality.

Prepare all brand assets for delivery in required formats.

9. Brand Guidelines Document Creation

Develop a comprehensive brand guidelines document detailing the usage of each element, including logos, colors, typography, and more.

Include examples of applications for clarity.

10. Delivery of Brand Kit

Deliver all final design files (e.g., .ai, .pdf, .png) and the brand guidelines document.

Provide any necessary templates for business cards, social media, and other materials.

11. Follow-Up

Check in with the client after project completion to ensure satisfaction.

Offer ongoing support for any future branding needs or adjustments.

What's included

Logo Design
Custom logo options that represent the brand’s identity.
Color Palette
A defined color scheme to ensure consistency across all platforms.
Typography Guidelines
Recommended fonts and styles for use in all branding materials.
Brand Patterns & Textures
Custom patterns or textures that complement the brand’s aesthetic.
Business Card Design
Professional business card layouts tailored to the brand.
Letterhead & Stationary Design
Branded templates for correspondence and documents.
Social Media Assets
Profile and cover images, post templates, and graphics for social media platforms.
Brand Guidelines Document
A comprehensive guide detailing how to use the brand assets, including dos and don'ts.
Email Signature Design
Customized email signature that aligns with the brand identity.
Presentation Template
A branded PowerPoint or Google Slides template for consistent presentations.