Brand Identity Design
Starting at
$
50
/hrAbout this service
Summary
I can create a comprehensive brand identity system that will become the foundation of your business's visual story. My brand package delivers a meticulously crafted suite of elements, including carefully selected typography, strategic color palettes, and detailed brand guidelines that ensure consistent implementation across all touchpoints.
Process
A Sample Process Overview:
Discovery & Research (1-2 weeks)
In-depth client questionnaire and strategy session to understand business goals, target audience, and brand values
Competitive analysis and market positioning research
Creation of mood boards to align on visual direction
Concept Development (2-3 weeks)
Development of multiple unique logo concepts
Initial typography and color palette exploration
Presentation of 3-4 distinct design directions
Client feedback and refinement round
Refinement & Development (2-3 weeks)
Refinement of chosen direction based on feedback
Finalization of logo design, including variations
Development of complete color system and typography hierarchy
Creation of secondary brand elements (patterns, icons, etc.)
Brand Guidelines Creation (2-3 weeks)
Documentation of all brand elements and their proper usage
Creation of comprehensive style guide including:
Logo specifications and clear space requirements
Color codes for all applications (print, digital, etc.)
Typography rules and hierarchy
Image style guidelines and photo treatment
Sample applications and use cases
Final Delivery (1 week)
Preparation of all final files in appropriate formats
Organization of brand assets for easy access
Walkthrough session to explain guidelines and usage
Handover of complete brand package with all source files
What's included
Comprehensive Brand Identity Package
Including, but not limited to: • Logo design • Typography • Color schemes • Brand guidelines
Skills and tools
Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma