What's included

• Research & Brainstorming

  After understanding your business, target audience, and objectives, a moodboard is created to capture the various possible aesthetic directions that can ultimately guide the design direction.

• User Flow Mapping & Wireframe

  In this phase, we organize the website content in a logical and intuitive way that meets the needs of your target audience. We first map out the user flow, and then build a lo-fi wireframe to represent the user flow.

• High-Fidelity Mockups

  Here is where the design is created in full form. I focus on creating a cohesive visual language that aligns with your brand and resonates with your target audience.

• Final Figma Design File

  At handover, we share an organized Figma file and export all images and svg icons used in the design so they can easily be shared with the development team. Any intended micro-animations in the design will also be described/shown so that the development team can implement them seamlessly.