What's included

• Brand Identity

  Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Your brand identity comprises: company name, logo, tagline, color palette, typography, graphic elements, imagery, and voice. Brand identity is different from “brand image” and “branding,” but is used to support your brand strategy.

• Logo Design

  Your logo is probably the first thing most people think of when they think of branding, and while it's not all that makes up a brand, it is a vital part of your identity. A logo is defined as a symbol that can represent your company, what you do, who your are, your product or service, your customers and your values, and works as a recognizable brand element for your audience. Your logo needs to be simple, easily recognizable, scaleable and unique. This will differentiate you from your competition.

• Brand Style Guides

  A brand style guide is a rulebook that explains how an organization presents itself to the world through its logo, font and color selections, photography and much more. Put another way, it’s a reference tool that helps maintain consistency in what a brand looks, feels and sounds like. Using a brand guide ensures that your brand standards represent your brand correctly, even when you have different people working on customer service, marketing, design and sales.

• Brand Collateral

  Marketing collateral assets that support your brand. May include: logo design, business cards, stationary, signage, packaging, marketing collateral and more.