Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Your brand identity comprises: company name, logo, tagline, color palette, typography, graphic elements, imagery, and voice. Brand identity is different from “brand image” and “branding,” but is used to support your brand strategy.

Your logo is probably the first thing most people think of when they think of branding, and while it's not all that makes up a brand, it is a vital part of your identity. A logo is defined as a symbol that can represent your company, what you do, who your are, your product or service, your customers and your values, and works as a recognizable brand element for your audience. Your logo needs to be simple, easily recognizable, scaleable and unique. This will differentiate you from your competition.

A brand style guide is a rulebook that explains how an organization presents itself to the world through its logo, font and color selections, photography and much more. Put another way, it’s a reference tool that helps maintain consistency in what a brand looks, feels and sounds like. Using a brand guide ensures that your brand standards represent your brand correctly, even when you have different people working on customer service, marketing, design and sales.

Marketing collateral assets that support your brand. May include: logo design, business cards, stationary, signage, packaging, marketing collateral and more.