What's included

• Initial campaign development and strategy

  Creation and development of account strategy to ensure your Google Ads account reflects the goals and objectives of your business. I will set out clear KPIs to monitor performance and use best practices and advanced strategies guaranteed to boost ROI.

• Carefully monitor return on investment (ROI)

  ROI is typically the most important measurement for retailers because it shows the real effect that Google Ads has on your business. While it's helpful to know the number of clicks and impressions that you get, it's even better to know how your ads and listings are contributing to the success of your business.

• Watch for growth opportunities

  Spot any opportunities for account growth and expansion.

• Conversion rate optimisation

  Allow clients to lower their customer acquisition costs by getting more value from the visitors and users you already have. By optimizing your conversion rate you can increase revenue per visitor, acquire more customers, and grow your business.

• Advanced keyword research, competitor & industry analysis

  Google Ads searches are specific and they have high intent. I will ensure you're ads are in front of your customers at the moment they are actively searching for keywords relevant to your offering. I will also complete a full competitor and industry analysis to gain a grasp of your industry, focusing on your potential customers, recognizing their demographics, spending patterns, and budgets.

• Text & Responsive ad creation

  I will create highly relevant ads for your business that reflect the main benefits of your products/service offering, making your business stand out against competitors in Search Engine results.

• Geo-targeting for local campaigns

  Geotargeting, or local PPC, is a feature that lets you target your search ads to only appear to customers in a certain location, or set of locations, that you specify.

• A/B testing

  Make careful changes to their user experiences while collecting data on the results. This allows them to construct hypotheses and to learn why certain elements of their experiences impact user behavior.

• Monthly search performance reports

  A monthly data studio report will be sent out. This report is a fully operating, real-time dashboard that can be checked at any time.