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About this service

Summary

Ad Account Access: The Client will have access to their Facebook Ads account, where they can view their campaigns and performance metrics.
Custom Audience Creation: Based on the target audience research, the service provider can create custom audiences for the Client, such as lookalike audiences and retargeting audiences, to improve ad targeting and performance.
Ad Copy and Image Variations: The service provider will create multiple ad copy and image variations to test and optimize ad performance.
Ad Spend Management: The service provider will manage the Client's ad spend and ensure that the budget is being used effectively to achieve the desired results.
Ad Placement Selection: The service provider will select the most appropriate ad placements for the Client's campaigns, such as in-feed, stories, or audience network, to maximize reach and engagement.
Ad Frequency Management: The service provider will monitor and manage ad frequency to avoid ad fatigue and ensure that the target audience is not being oversaturated with the same ad.
A/B Testing: The service provider will conduct A/B testing on ad creative, landing pages, and targeting to identify the most effective strategies and tactics.
Optimization Recommendations: Based on performance metrics, the service provider will provide optimization recommendations to the Client, such as adjusting the bidding strategy, modifying targeting, or improving ad creative.

What's included

  • Meta Ads

    Facebook Ads Account Setup: Setting up a new Facebook Ads account or optimizing an existing one to ensure it's properly configured to achieve the client's marketing goals. Target Audience Research: Conduct research to identify the target audience for the client's product or service, and defining the demographics, interests, and behaviors of this audience. Ad Creative Development: Developing creative and engaging ad content, including ad copy, images, and videos, that aligns with the client's brand and marketing objectives. Campaign Creation: Creating new campaigns or optimizing existing ones, including selecting the most appropriate ad formats, targeting specific audiences, and setting bids. Landing Page Optimization: Optimizing landing pages to improve ad relevance, user experience, and conversion rates. Ad Testing and Optimization: Continuously monitoring and testing ads to improve performance, including adjusting bids, ad creative, and targeting. Performance Reporting: Providing regular performance reports to the client to keep them informed of the campaign's progress and effectiveness. Campaign Management: Providing ongoing campaign management services to ensure that the client's advertising campaigns continue to meet their marketing goals and objectives. Consultation and Strategy: Offering consultation and strategy services to help the client develop a comprehensive digital marketing plan that aligns with their overall business objectives. Training and Support: Providing training and support to the client to help them better understand how to use Facebook Ads and optimize their campaigns.


Skills and tools

Digital Marketer
Growth Marketer
Performance Marketing Specialist
Canva
Facebook Ads
Google Ads
Google Sheets
Microsoft Office 365

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