Brand Design

Paloma Diaz

(0)

Starting at

$

1,200

About this service

Summary

This plan allows you to have a brand new image for your brand, and a full set of guidelines to start using it from the jump start.
We'll create together a brief where we'll define your needs and the overall direction of the project. Then I'll start by creating a few mood boards that will let us agree on a visual line which in turn will give 2 logo design options.
Once you pick your favorite and we make it ideal for your brand, I'll deliver working files and comprehensive brand guidelines for you to know how to use your brand-new logo. These include:
Logo and its variations
Correct and incorrect uses
Brand construction
Color palette
Typographic system
Style guide
Possible brand applications (*This is not collateral design. It's for you to have a clear picture of how your brand may look)
*This plan includes up to 2 rounds of revisions

What's included

  • Discovery Call

    30-minute discovery call to understand your needs and create the project brief together

  • A lil' research never killed nobody

    Research and analysis focused on consumer trends in your brand's category

  • Mood board Creation

    2 variations of visual paths your brand can take

  • Logo Design & Variations

    2 conceptual and graphic proposals for the brand based on the mood board. Logos today are used in a variety of situations, online and offline, and only a primary version won't cut it. I'll provide different variations for you to use in different places and spaces (horizontal and vertical, secondary, icon, among others)

  • Brand Guidelines - Extended Version

    I'll provide you with comprehensive guidelines on how to use your new brand.

Example projects

Agricafe Brand Design

Duration

4-5 weeks

Skills and tools

Brand Designer
Art Director
Graphic Designer
Adobe Illustrator
Adobe Photoshop
Procreate

Work with me

More services

It's (just) a logo

Example projects

STARTING AT

$600

fixed rate, 2-3 weeks

Logo Animation

Example projects

STARTING AT

$250

fixed rate, 1 week