Brand Design by Paloma Diaz

Brand Design by Paloma DiazBrand Design by Paloma Diaz

Brand Design

Paloma Diaz

Starting at

1,200

About this service

Summary

This plan allows you to have a brand new image for your brand, and a full set of guidelines to start using it from the jump start.

We'll create together a brief where we'll define your needs and the overall direction of the project. Then I'll start by creating a few mood boards that will let us agree on a visual line which in turn will give 2 logo design options.

Once you pick your favorite and we make it ideal for your brand, I'll deliver working files and comprehensive brand guidelines for you to know how to use your brand-new logo. These include:

Logo and its variations

Correct and incorrect uses

Brand construction

Color palette

Typographic system

Style guide

Possible brand applications (*This is not collateral design. It's for you to have a clear picture of how your brand may look)

*This plan includes up to 2 rounds of revisions

What's included

Discovery Call
30-minute discovery call to understand your needs and create the project brief together
A lil' research never killed nobody
Research and analysis focused on consumer trends in your brand's category
Mood board Creation
2 variations of visual paths your brand can take
Logo Design & Variations
2 conceptual and graphic proposals for the brand based on the mood board. Logos today are used in a variety of situations, online and offline, and only a primary version won't cut it. I'll provide different variations for you to use in different places and spaces (horizontal and vertical, secondary, icon, among others)
Brand Guidelines - Extended Version
I'll provide you with comprehensive guidelines on how to use your new brand.

Example projects