I will create a brand book based that will be based upon and will include the following:

Consultation Call - We begin with a 60-120 minute call to understand the foundation of the company, its' needs and the challenges it is facing. We will discuss current branding strategies the company uses, and then define a timeline. Before the call, I will review existing material through a thorough investigation of your products/services.

Research and Analysis - I will conduct a market research to define the SWOT and identify trends, competitors analysis and consumer preferences.

Brand Strategy and Development - In this stage, I define the vision and mission, brand values, tone of voice, brand positioning in the market, and archetype.

Communication Strategy - I will develop a communication plan for various social media channels in this stage. I will also provide feedback on current brand assets and what can be improved. Note: This does not include captions, or photos you can post but rather a guideline of what all you can post and when.

All information collected at various stages, will then be compiled into a brand book. This brand book will be your guide to change your positioning as well as develop future strategies.