What's included

• Research & Strategy

  The research and strategy phase will encompass brand positioning, mission statement, and vision statement, all of which will be aligned with the brand’s core values and objectives. Core values will be refined to encapsulate the brand’s essence, while updated brand headlines will effectively convey its message and unique value proposition. These elements will serve as the foundation for all subsequent brand development and messaging endeavors.

• Concepts & Moodboards

  Round One will introduce two high-level brand concepts, providing distinct visual directions for the brand. Round Two will showcase the refined and adjusted chosen direction, based on client feedback, to ensure it aligns with their vision and preferences.

• Visual Identity Round 1

  The Visual Identity R1 deliverables encompass a brand identity direction based on the chosen moodboard, a visual strategy outlining the look and feel, a design system ensuring consistency, logo design, a color palette with specifications, iconography design, font selection, and typography guidelines, all meticulously aligned to establish a unified brand presence.

• Visual Identity Final

  The visual identity will be further refined based on client feedback to ensure it aligns with the brand’s vision. All photography included will be for placement purposes only, serving as inspiration and a guide for style. Moving forward, the client will be responsible for producing their own content.

• Brand Guidelines

  The final Brand Guidelines will encompass messaging and naming edits, as well as guidelines for photography, iconography, logo usage, typography, tone of voice, messaging, and graphical conventions. These guidelines will serve as a comprehensive framework to ensure a consistent brand identity across all touchpoints.

• Delivery

  The handoff will include logo assets in both print and digital formats (PNG, SVG, AI), as well as iconography and graphic elements in both formats. The client will receive a PDF version of the brand guidelines and a digital version accessible through a Figma link for easy reference and future updates.