I always try to emphasize the product benefits and features, showing the functions in a stylized way so that the video looks appealing to the viewer.

Attention to small details is what gives the video a more natural feel, even if it's something so small that's not that noticeable. It would feel weird not to have it but it's there we don't even look for it.

The first step is getting the materials for the product right based on some reference images or a materials sheet.

We create a storyboard for the video together, I can do it on my own and wait for the approval, or maybe you already have an idea and storyboard ready.

Once the materials and storyboard are done, I make a few render images to test the lights and the scene environment. The video is then rendered and sent to the client for any comments. Changes can be made if needed, and the post-editing is done in After Effects where I add the music and some final touches the the video.