Brand Identity Design

Abdulrauf Abdulkareem

Starting at

250

About this service

Summary

I offer strategic branding and visual identity design that transforms businesses into memorable, cohesive brands. You’ll receive a custom logo, color palette, typography, brand guidelines, and marketing collateral, all tailored to your audience and market. What sets me apart is my focus on strategy-first design, ensuring your brand not only looks stunning but also communicates your unique value and connects with the right customers.

Process

Discovery Call (30-60 min)

Discuss brand vision, target audience, competitors, and project scope.

Align on timeline and expectations.

Brand Questionnaire

You'll fill out a detailed form covering brand values, inspiration, and design preferences.

Market & Competitor Research

Analyze industry trends and competitor branding for differentiation opportunities.

Deliverable: Brand Strategy Brief (summary of findings).

Conceptualization

Mood Board Creation

Curate visual inspiration (colors, fonts, styles) for client approval.

Logo Concept Development

Present 2-3 initial logo directions (sketches or rough drafts).

Deliverable: Mood board + 2-3 logo concepts.

Design Phase

Goal: Develop the full visual identity system.

Logo Refinement

Finalize 1 logo direction based on feedback.

Brand Identity Expansion

Design color palette, typography, patterns/icons, and imagery style.

Collateral Application

Apply branding to business cards, social media templates, etc.

Deliverable: Full brand identity draft.

Review & Revisions

Goal: Refine designs based on feedback.

Client Feedback Round 1

Collect edits on logo and brand elements.

Design Adjustments

Implement changes (1-2 rounds of revisions included).

Final Approval

Client signs off on all designs.

Final Delivery

Goal: Hand over polished, ready-to-use brand assets.

File Preparation

Export print/digital files (AI, EPS, PNG, PDF, JPEG).

Brand Guidelines

Create a manual covering logo usage, colors, fonts, and dos/don’ts.

Asset Transfer

Share files via Google Drive or WeTransfer.

FAQs

Who is this service for?
This service is designed for businesses of all sizes, whether you're a startup building your first brand identity or an established company looking to refresh your visual presence. It’s especially ideal for entrepreneurs, small businesses, and agencies seeking a strategic, cohesive, and memorable brand.
How will we communicate during the project?
For day-to-day updates, we’ll use Telegram, WhatsApp, or Discord for quick messages. For formal feedback and revision rounds, we’ll schedule Google Meet/Zoom calls.
How many revisions are included?
You’ll receive up to 3 rounds of revisions for the logo and brand identity, where you can request adjustments to layout, colors, typography, and other design elements. I’ll notify you when each phase is ready for your feedback.
What if I need more revisions?
If additional refinements are needed beyond the 3 included rounds, we can continue with add-on revisions at my hourly rate. This ensures your brand is perfected while respecting the project scope.

What's included

Brand Strategy
A foundational roadmap that defines your brand’s purpose, positioning, and personality. This includes a brand purpose, vision, mission, and core values to align your business with long-term goals, along with a unique value proposition (UVP) to help differentiate you in the market.
Logo
Primary logo, secondary logo (simplified version), and submark (icon or small branding element).
Color palette
An extensive color scheme that will be used across all platforms and collaterals. Primary and secondary colors with HEX, RGB, and CMYK codes.
Typography
The brand typography, primary and secondary fonts, with usage guidelines.
Social media design direction
A design direction that will serve as a guide, and additional social media designs will be available for the launch of a new identity.
Custom illustrations
Brand illustrations to be used across the website and social media
Imagery & Graphics Style
Photography style, iconography, and illustration guidelines.
Brand guideline
A comprehensive document explaining logo usage, colors, typography, imagery, and more to ensure consistency.