Brand Narrative & Creative Direction At this stage, we will define the brand’s personality and I will develop two visual concepts to establish its graphic direction.

Brand Identity Once the creative direction has been defined, I will design your brand identity, including the logo and its variations, color palette, typography system, and graphic elements created specifically for your brand, such as icons, illustrations, and textures (where applicable).

Brand Guidelines We will finalize the process with a brand guidelines document that will serve as a guide for the proper use of the brand identity and all its elements.