What's included

• Brand Strategy Document

  1. Brand Purpose, mission, and vision Statements 2. Target audience 3. Brand Values

• Visual Identity Design

  1. Logo (Primary logo, Logo variations, Brand Mark) 2. Color Palette (Primary and secondary color schemes, Color codes (HEX, RGB, CMYK)) 3. Typography (Primary and secondary typefaces) 4. Brand Visual Elements (Iconography set, Patterns and textures)

• Business Collateral

  1. Business card design 2. Letterhead design 3. Any other needed Collateral (e.g., Envelope, Stamp, etc.)

• Digital Assets

  1. Social media profile and cover images 2. Email signature design 3. Social Media Templates

• Brand Guidelines Manual

  1. Comprehensive guide outlining all brand elements (logo, colors, typography, Templates, and Imagery Style) 2. Usage instructions and best practices

• Marketing Materials

  1. Brochure or flyer design 2. Presentation templates 3. Merchandise design (e.g., T-shirts, tote bags, caps, mugs, etc.)

• Feedback and Revisions

  1. Iterative design process with client feedback 2. Up to three rounds of unpaid revisions for major deliverables

• Final Files

  1. High-resolution print files 2. Web-optimized files 3. Source files (e.g., AI, PSD)

• Launch Support

  1. Guidance on brand rollout 2. Social media announcement templates