Your ad platform says 45 leads. Your website says 38. Your sales team says, "Maybe 10 were real". Which number do you make decisions on?

Most businesses try to fix this by changing campaigns. But if the counting is wrong, every change is a guess. This setup fixes the counting first.

GA4 and Google Tag Manager, configured for how your business actually makes money: forms, calls, bookings, purchases.

Conversions sent to your ad platforms (Google Ads, Meta Pixel with Conversions API), so they optimise for real leads, not for clicks.

Every conversion tested with a real submission before we call it done.

A simple dashboard with the numbers that matter to you: spend, leads, cost per lead.

What you walk away with Tracking you can trust and a short handoff document: what is tracked, where, and how to check it yourself. No black box.

Who it is for Owners who would rather have one honest number than ten nice charts, and teams about to scale their ad budget who want to know it will be spent on the right thing.

Why I care about this so much For a Dubai motorsport academy, I found out why tracking had gone silent for four weeks: the live domain pointed to a different website without any tags. The ads kept spending the whole time. Nobody could see a thing. That is what broken tracking costs, and it is usually invisible until someone looks.

When our ad platform reported 45 leads and our own site reported 38, he told me to use the lower number. - Dan Wells, Founder, Drivers Lab

How it goes Day 1: a short call to agree on what counts as a lead or a sale for you. Days 2 to 6: setup and testing. Day 7: handoff document and a walkthrough call.

Every week without clean tracking, your ad platforms learn from the wrong signal. Fixing it first makes every dollar after it work harder.

Not included: ad spend, campaign management (available separately), website redesign.