UX Research

Aretha Freitas

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About this service

Summary

User experience research is a crucial component of the human-centered design process and an essential part of creating solutions that meet user expectations and deliver value to customers.

UX research represents the insights gathered from users and customers that are leveraged to help make product decisions at any stage of the development process.

That conducting user research is systematic inquiry and can be broken down into three areas: thinking of a question, gathering evidence, and considering what it means.

As such, UX research involves continuous questioning and evidence gathering—a process whereby findings and insights from the study of people are used to create intuitive, human-centered experiences.

Therefore, the insights collected through research are important to make informed product, design, or marketing decisions when building new products or iterating on existing ones. UX research represents the insights gathered from users and customers that are leveraged to help make product decisions at any stage of the development process.”

User design research, sometimes referred to as design research, helps inform the work of UX design. UX research is not just user research; UX research helps:

Identify the user, including demographics (user personas)

Articulate the problem by understanding user needs, wants, and feelings

Identify target market size

Identify the competition

Prove or disprove assumptions and ideas before and during design

While UX researchers have borrowed techniques from academic research, scientific research (particularly psychology), many forms of UX research are unique to the field. The main goal of UX research is to articulate the needs of the user during the design process, forming the basis of user-centric design (human-centered design).

User experience research is designed to be user-centric to provide the team a real and accurate understanding of the user they’re designing for. They need to put themselves in that user’s shoes and work out what problem or problems they’ll be solving for that user.

To get the most out of UX research, follow the following best practices:

Create Empathy Truly get to know the users, their mindsets, and their needs. At this stage, try to reduce bias about what you think you know and focus only on the user without any specific goal or outcome in mind.

Be Open Avoid coming to the table with preconceived assumptions about the user, the problem, the solution you want to build, or what the majority of users are doing or thinking. Instead, consider that opportunities could be present in the minority of users that could offer important insights for new products or features (for example, if 25% of users are unhappy with the common check-out experience, how can it be improved upon?). Be open to being proven wrong during the research stage.

Research Everything While any research is better than no research, the most value comes from researching at every stage of UX design to make sure you’re developing the right product – and the product is developed right.

Small Tests can be Valid too Not every research method requires quantitative data. Consider that many qualitative methods provide enough feedback on features and improvements with just a handful of users.

Actionable Insight is the Goal No matter how much UX research has been done, and how much data is accumulated, that data must be translated from understanding users into meaningful and actionable information for the UX design process. Your UX researcher should know how to bridge the communication gap between the two, translating user needs into the technical language that the developers and the product team can also understand.

What's included

Discover
Discover who the user is, what problem is being solved, where current solutions are falling short, possible areas of differentiation: - Field study - Ethnographic research - User diary studies - User interviews / shadowing - Stakeholder interview - Workshopping, including requirements & constraints gathering
Explore
Gain a deeper understanding of the problem and the potential solution: - Competitive analysis - Design review - User personas - Pain point workshopping - Task analysis - Journey mapping - Wireframe & prototype feedback & testing (clickable or paper prototypes) - User story mapping - Card sorting
Test
Validate the design and iteratively test features and improvements: - Qualitative usability testing (in-person or remote) - Benchmark testing - Accessibility evaluation
Listen
Receive feedback about the product or brand in general, looping back to Discover if new insights emerge: - Survey - Analytics feedback - Search-log analysis - Usability-bug review - Social media monitoring - Frequently-asked-questions (FAQ) review

Skills and tools

User Researcher

UX Researcher