Brand Identity Design

Starting at

$

7,500

About this service

Summary

I work closely with you to create a unique logo and brand identity from scratch, using over a decade of experience. My process has been finetuned to yield the very best result.

Process

Call to introduce myself, get to know you, and understand the project better.
I send a briefing questionaire so I have a clear overview of all the relevant info.
I create a page of 20 to 30 sketched logo concepts.
Based on the feedback I create another page of 20-30 sketched concepts.
You tell me which 3 concepts from the sketches you like best and I turn them into digital logo proposals.
Then based on the feedback I create another 3 digital logo proposals.
From the concepts you pick the direction you like best and I do two rounds of feedback to finetune the designs.
I send all the final assets your way. :)

What's included

  • Logo Design

    I create a custom logo from scratch. This symbol can be used on its own, as an app icon, or next to the company name.

  • Typeface Selection

    I pair the logo/symbol with a suitable typeface for the product/company name. This can be either be a free typeface or a paid one. In the case of the latter you'll need to purchase the license, but I'll always discuss this with you.

  • Color Palette Creation

    I'll also include a color palette that goes with the logo design and selected typeface. This gives you and the designers all you need to get started with implementing the logo design.

  • Brand Guide Document

    You'll get a detailed PDF document with all the info you need. It contains all the logo variations and do's and don'ts of using it. Plus it will have a full overview of the typeface and how to use it. For the color palette I'll include the digital (RGB, HEX) and print (CMYK) color values.

  • Brand Mockups

    I'll create and include mockups of the logo to further flesh out the identity and give examples of how the branding can be applied.


Duration

4 weeks

Skills and tools

Brand Designer

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Figma

Figma

Sketch

Sketch

Industries

Design