What's included

• Logo Design

  I create a custom logo from scratch. This symbol can be used on its own, as an app icon, or next to the company name.

• Typeface Selection

  I pair the logo/symbol with a suitable typeface for the product/company name. This can be either be a free typeface or a paid one. In the case of the latter you'll need to purchase the license, but I'll always discuss this with you.

• Color Palette Creation

  I'll also include a color palette that goes with the logo design and selected typeface. This gives you and the designers all you need to get started with implementing the logo design.

• Brand Guide Document

  You'll get a detailed PDF document with all the info you need. It contains all the logo variations and do's and don'ts of using it. Plus it will have a full overview of the typeface and how to use it. For the color palette I'll include the digital (RGB, HEX) and print (CMYK) color values.

• Brand Mockups

  I'll create and include mockups of the logo to further flesh out the identity and give examples of how the branding can be applied.