Brand Launch Kit for Digital-First Brands

Hedvig Brekke

Starting at

1,600

About this service

Summary

I help early-stage digital brands launch with clarity and cohesion. This service combines brand positioning, visual identity, homepage flow, and content strategy to create a complete launch-ready foundation. Perfect for founders who want to launch fast, without sacrificing depth or storytelling.

Process

We’ll begin with a short brand intake to understand your vision, audience, and tone. From there, I’ll create your positioning snapshot and visual direction. Once aligned, I’ll map your homepage concept and finalize the platform strategy (Pinterest or Instagram). You’ll receive a clear, ready-to-use kit designed for creative execution and fast rollout.

FAQs

Do I need a finished product before starting this?
Not at all. This kit is ideal for pre-launch stages, we’ll build your brand foundation even before your product is finalized.
Is this a full visual identity?
This is not a full logo and design system, it’s a launch-ready direction that includes visual tone, brand mood, layout guidance, and strategy to move forward clearly.
Do I choose Pinterest or Instagram strategy?
Yes! You’ll pick one based on what feels best for your audience and goals. If you want both, I can offer a custom upgrade.

What's included

Brand Positioning Snapshot
A 1–2 page strategic foundation that defines your brand’s tone, target audience, edge, and messaging direction, designed to align visuals and voice from the start.
Visual Direction Board
A curated system of colors, typefaces, signature styles, and mood references to guide your overall aesthetic, formatted for clarity and consistency across platforms.
Homepage Concept (Figma or PDF)
A simple, scrollable homepage layout that maps your brand story, products/services, and first CTA, includes visual and copy notes to help you brief a designer/dev or build in Webflow.
Pinterest or Instagram Strategy
Choose one platform: you’ll get a visual content system, board/grid ideas, and content themes based on your brand story and tone, to help you launch with clarity and impact.

Example projects