Full service brand design by Gabrielle SiegelFull service brand design by Gabrielle Siegel

Full service brand designGabrielle Siegel

My approach to brand design is as intellectual as it is visual, guided by communication priorities that we establish upfront, which must be effortlessly conveyed through the new brand identity. My primary objective is to create a brand design that contains many layers of meaning within a beautiful, coherent, and professional representation of your brand. My process is characterized by open communication, and taking time up front to get to know everything about your brand and objectives, so I can create a brand that not only looks beautiful, but works hard towards your goals.

What's included

Logo

A proprietary symbol and/or wordmark Horizontal and stacked layouts Full color and black and white adaptations Complete logo files in all applicable layouts and color schemes, as well as all applicable file formats (including .png, .eps, .svg, and .jpg) Detailed instructions for styling and implementation

Color Palette

Full scheme of 5-10 colors (depending on project scope) Primary brand colors, secondary colors, and tertiary colors, if desired, along with proprietary black and white Visual color palette laid out in brand book All applicable color codes (including RGB, CMYK, Hex, Pantone Coated, and Pantone Uncoated) Detailed instructions for styling and implementation

Font Scheme

Full font scheme including up to five headline styles, body copy, and applicable custom styles (including emphasized text, links, and captions) Fonts styled for both print and web usage Sourced fonts for both print and web use Detailed instructions for styling and implementation

Icon Suite (Optional)

Development of proprietary iconography style Icon suite customized to project needs and application Icon files in applicable formats (including .svg, .eps, .jpg and .png) for integration into digital and print materials Detailed written analysis of iconography brand standards for the development of future icons

Textures + Patterns (Optional)

Development of any textures, patterns, shapes, or motifs that may enhance the brand, as desired or as applies to the design Texture, shape, or pattern files in applicable formats (including .svg, .eps, .jpg, and .png files) Detailed instructions for styling and implementation

Brand Guidelines

Development of brand book containing detailed instructions for styling and implementation of all brand elements included in the scope of this project. PDF brand book Live training session to instruct on usage and answer any questions about style and implementation, if desired.

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