Full service brand design

pro

Gabrielle Siegel

(0)

Starting at

110

/hr

About this service

Summary

My approach to brand design is as intellectual as it is visual, guided by communication priorities that we establish upfront, which must be effortlessly conveyed through the new brand identity. My primary objective is to create a brand design that contains many layers of meaning within a beautiful, coherent, and professional representation of your brand. My process is characterized by open communication, and taking time up front to get to know everything about your brand and objectives, so I can create a brand that not only looks beautiful, but works hard towards your goals.

Process

Our first step is to get to know each other. We begin with an intro call, so I can learn all about your brand and goals. From there we work together to establish communication priorities (typically three, in order or priority), before diving into the moodboarding stage, to align on creative direction.

From there, it's time to being creating original materials for your brand. We begin with the logo stage, since this is the core around which your brand will be based. I begin by presenting a range of concepts and aesthetic directions (both symbols and wordmarks). Once we narrow the options down, we will refine our favorites to solidify typography, coloring, and styling, before you select your favorite, and we deliver usable files. During that revision process, we also get to work establishing brand colors and fonts (separate from, but complementary to, logo typography), as well as textures, iconography, and aesthetic guidelines for new content. Together, these will form a rich, full, and internally complementary brand suite.

What's included

Logo
A proprietary symbol and/or wordmark Horizontal and stacked layouts Full color and black and white adaptations Complete logo files in all applicable layouts and color schemes, as well as all applicable file formats (including .png, .eps, .svg, and .jpg) Detailed instructions for styling and implementation
Color Palette
Full scheme of 5-10 colors (depending on project scope) Primary brand colors, secondary colors, and tertiary colors, if desired, along with proprietary black and white Visual color palette laid out in brand book All applicable color codes (including RGB, CMYK, Hex, Pantone Coated, and Pantone Uncoated) Detailed instructions for styling and implementation
Font Scheme
Full font scheme including up to five headline styles, body copy, and applicable custom styles (including emphasized text, links, and captions) Fonts styled for both print and web usage Sourced fonts for both print and web use Detailed instructions for styling and implementation
Icon Suite (Optional)
Development of proprietary iconography style Icon suite customized to project needs and application Icon files in applicable formats (including .svg, .eps, .jpg and .png) for integration into digital and print materials Detailed written analysis of iconography brand standards for the development of future icons
Textures + Patterns (Optional)
Development of any textures, patterns, shapes, or motifs that may enhance the brand, as desired or as applies to the design Texture, shape, or pattern files in applicable formats (including .svg, .eps, .jpg, and .png files) Detailed instructions for styling and implementation
Brand Guidelines
Development of brand book containing detailed instructions for styling and implementation of all brand elements included in the scope of this project. PDF brand book Live training session to instruct on usage and answer any questions about style and implementation, if desired.

Skills and tools

Brand Designer

Graphic Designer

Logo Designer