What's included

• Logo

  A proprietary symbol and/or wordmark Horizontal and stacked layouts Full color and black and white adaptations Complete logo files in all applicable layouts and color schemes, as well as all applicable file formats (including .png, .eps, .svg, and .jpg) Detailed instructions for styling and implementation

• Color Palette

  Full scheme of 5-10 colors (depending on project scope) Primary brand colors, secondary colors, and tertiary colors, if desired, along with proprietary black and white Visual color palette laid out in brand book All applicable color codes (including RGB, CMYK, Hex, Pantone Coated, and Pantone Uncoated) Detailed instructions for styling and implementation

• Font Scheme

  Full font scheme including up to five headline styles, body copy, and applicable custom styles (including emphasized text, links, and captions) Fonts styled for both print and web usage Sourced fonts for both print and web use Detailed instructions for styling and implementation

• Icon Suite (Optional)

  Development of proprietary iconography style Icon suite customized to project needs and application Icon files in applicable formats (including .svg, .eps, .jpg and .png) for integration into digital and print materials Detailed written analysis of iconography brand standards for the development of future icons

• Textures + Patterns (Optional)

  Development of any textures, patterns, shapes, or motifs that may enhance the brand, as desired or as applies to the design Texture, shape, or pattern files in applicable formats (including .svg, .eps, .jpg, and .png files) Detailed instructions for styling and implementation

• Brand Guidelines

  Development of brand book containing detailed instructions for styling and implementation of all brand elements included in the scope of this project. PDF brand book Live training session to instruct on usage and answer any questions about style and implementation, if desired.