UX personas
Starting at
$
40
/hrAbout this service
Summary
The process of creating B2B industry personas involves comprehensive research to understand the target market and its key characteristics. This is achieved through conducting interviews with individuals who have knowledge about the target market and analyzing data from various sources. The information gathered is synthesized to identify patterns and trends, and then used to create a detailed representation of the target market in the form of personas. The personas are developed using a collaborative approach, with information being synchronized via Figma and combined to create a comprehensive representation. The final product is presented in an engaging format, offering a clear understanding of the target market and its needs.
What's included
Industry Personas (for B2B products)
B2B industry personas focus on the characteristics and behaviors of specific businesses, organizations, or industries that are the target customers. They consider factors such as the size of the organization, the decision-making process, the pain points and goals, and the purchasing process.
Customer Personas (for B2C products)
B2C customer personas focus on the characteristics and behaviors of individual consumers, such as age, income, interests, and motivations. They aim to help businesses understand their customers and tailor their products and services to meet their needs.
Example projects
