What's included

• Experimentation & CRO Trainings

  Offering comprehensive training programs on experimentation and Conversion Rate Optimization (CRO) for various group sizes and professional profiles, including C-level executives, developers, designers, team leads, and analysts. These trainings can be conducted remotely or in person and cover the entire experimentation process. Topics range from basic concepts, such as types of experiments and fundamental statistics, to advanced subjects like personalization techniques, sophisticated statistical methods, and assessing the economic impact of experiments. The goal is to equip teams with the knowledge and skills to effectively design, execute, and analyze experiments to drive product optimization and business growth.

• Digital Audit & Discovery

  1. Quantitative Analysis of all data This involves examining numerical data to identify trends, patterns, and insights. By using statistical methods, data visualization tools, and analytical software, raw data is transformed into actionable metrics that guide decision-making and drive product improvements. 2. Qualitative Analysis This service focuses on understanding user behaviors, needs, and motivations through methods like user interviews, focus groups, and usability tests. Analyzing this feedback helps uncover deep insights into user experiences and pain points, informing better product development. 3. Hypothesis Generation Based on both quantitative and qualitative data, testable hypotheses are created to improve various aspects of the product. This involves formulating assumptions that can be validated through experiments and A/B testing to ensure enhancements are data-driven. Product Backlog 4. Competitive Analysis Conducting thorough research on competitors to understand their strengths, weaknesses, strategies, and market positioning. This analysis helps in identifying opportunities and threats, informing strategic decisions to enhance the product’s competitive edge. 5. Benchmarking Comparing the product’s performance, features, and processes against industry standards and best practices. Benchmarking identifies areas for improvement and sets performance targets, helping to ensure the product meets or exceeds market expectations. 6. Vision & Strategy of the product Developing a clear vision and strategy for the product involves defining long-term goals and the roadmap to achieve them. This ensures that every step taken aligns with overall business objectives, market demands, and user needs, guiding the product towards sustained success. 7. Prioritization Determining the order in which product features and tasks should be tackled is crucial. Factors such as user impact, business value, technical feasibility, and resource availability are considered to ensure that the most critical and beneficial improvements are addressed first.

• Digital Product Delivery

  1. Manage Roadmaps Creating and maintaining detailed product roadmaps that outline the planned development and release schedule. This service ensures that all stakeholders have a clear understanding of the product’s direction and timelines, aligning efforts towards common goals. 2.Manage Teams Overseeing and coordinating cross-functional teams to ensure effective collaboration and productivity. This includes facilitating communication, resolving conflicts, and ensuring that team members have the resources and support they need to succeed. 3. Project Management Planning, executing, and closing projects efficiently by applying project management principles and methodologies. This involves setting project goals, managing timelines and budgets, mitigating risks, and ensuring the project meets its objectives and delivers value. 4. Quality Assurance (QA) Implementing rigorous testing processes to ensure the product meets high standards of quality and performance. This includes creating test plans, conducting tests, identifying and fixing defects, and ensuring that the final product is reliable and user-friendly. 5. Reporting Providing regular reports on project progress, product performance, and key metrics to stakeholders. These reports offer transparency, track progress against goals, and help in making informed decisions to steer the product development effectively. 6. Communication with Stakeholders Ensuring clear and continuous communication with all stakeholders, including customers, team members, and executives. This involves regular updates, meetings, and feedback sessions to keep everyone informed, aligned, and engaged with the product’s development.