Brand Starter KitJoanna Davis
I design clean, strategic logos that don’t just look good, they’re built to work everywhere your brand shows up. My process blends brand strategy with craft, so you get a logo system (not just a mark) that’s clear, flexible, and built to grow with your business. I focus on clarity, usability, and long-term value, not trends.
What's included
Discover questionnaire & 30 min Consult
We start with a strategic discovery questionnaire followed by a 30-minute consultation to align on your goals, audience, and vision. This ensures your brand and website are built on a clear strategy, not assumptions.
Primary Logo + Secondary Alternate Marks
You’ll receive 2–3 unique logo ideas exploring different visual directions, so we can choose the concept that best fits your brand’s personality and goals.
A properly sized, cropped version of your logo designed to look great in profile photos and avatars across platforms.
Final Logo Suite
Your finished logo is delivered in multiple versions, including primary, horizontal, stacked, and icon-only formats, ready for any use case.
Color Variations
Includes full-color, black, and white versions so your logo works across light, dark, and colored backgrounds.
Brand Fonts
A curated typography system selected to reflect your brand’s personality, improve readability, and elevate your overall visual identity. You’ll receive primary and secondary fonts with clear usage guidelines to keep your brand consistent across your website, marketing, and social content.
Basic Brand Guide (PDF)
A short, easy-to-follow guide showing how to use your logo correctly, including spacing, background rules, and basic dos and don’ts.
Web & Print Files
High-quality, ready-to-use files in SVG, PNG, JPG, and PDF formats for websites, social media, print, and merchandise.
Example work
Joanna's other services
Brand Starter KitJoanna Davis
I design clean, strategic logos that don’t just look good, they’re built to work everywhere your brand shows up. My process blends brand strategy with craft, so you get a logo system (not just a mark) that’s clear, flexible, and built to grow with your business. I focus on clarity, usability, and long-term value, not trends.
What's included
Discover questionnaire & 30 min Consult
We start with a strategic discovery questionnaire followed by a 30-minute consultation to align on your goals, audience, and vision. This ensures your brand and website are built on a clear strategy, not assumptions.
Primary Logo + Secondary Alternate Marks
You’ll receive 2–3 unique logo ideas exploring different visual directions, so we can choose the concept that best fits your brand’s personality and goals.
A properly sized, cropped version of your logo designed to look great in profile photos and avatars across platforms.
Final Logo Suite
Your finished logo is delivered in multiple versions, including primary, horizontal, stacked, and icon-only formats, ready for any use case.
Color Variations
Includes full-color, black, and white versions so your logo works across light, dark, and colored backgrounds.
Brand Fonts
A curated typography system selected to reflect your brand’s personality, improve readability, and elevate your overall visual identity. You’ll receive primary and secondary fonts with clear usage guidelines to keep your brand consistent across your website, marketing, and social content.
Basic Brand Guide (PDF)
A short, easy-to-follow guide showing how to use your logo correctly, including spacing, background rules, and basic dos and don’ts.
Web & Print Files
High-quality, ready-to-use files in SVG, PNG, JPG, and PDF formats for websites, social media, print, and merchandise.
Example work
Joanna's other services
$1,200