Logo + Brand Identity Design (Lite Package)

Starting at

$

1,500

About this service

Summary

A rock-solid brand identity is the bedrock of your business, laying the foundation for every visual design that follows. I’m committed to ensuring you have a crystal-clear understanding of the entire process from start to finish. Open communication is key—we’ll stay aligned every step of the way to bring your vision to life!

Process

1. Initial Consultation
Through a discovery call or Slack, we’ll discuss your campaign goals and how I can help you achieve them.
2. Design
With a clear strategy in place, I’ll create a brand identity that’s both visually stunning and compelling in its messaging.
3. Revisions
Need to tweak something? No problem. I’ll make adjustments until you’re completely satisfied with the final result.
4. Final Delivery
Once you approve the brand identity with all its deliverables, I’ll hand them over, complete with detailed brand identity guidelines (style guide).

FAQs

  • How long will it take to create my brand identity?

    Being a sprint, for the "Lite Package", you can expect delivery within 2 weeks.

  • How do we communicate, and how often will you update me?

    I prioritize openness and transparency. You’ll receive regular updates via Slack, clear explanations. You can easily reach me via Slack and ask any questions or share your feedback.

  • What if I’m not happy with the design?

    Your satisfaction is my top priority. I’ll keep refining the project until you’re thrilled with the outcome.

What's included

  • Consultation Call

    A crucial first step in our project! Let’s connect for a quick chat to get to know each other better. We’ll zero in on your goals, map out the path to achieve them, and fine-tune your brand strategy.

  • Logo Design

    I’ll craft a range of logo variations tailored to your brand, including a primary logo, a secondary logo, and a distinctive logo mark, if suitable. The number of variations is flexible based on your project’s needs. Need more than three? Just say the word!

  • Typography

    Typography is more than just picking fonts; it’s about strategically aligning them with your brand’s visual identity. I’ll select a pair of typefaces that harmonize with your brand's style. Remember, these are recommendations, not obligations. While you're responsible for font purchases, I’ll always prioritize free commercial fonts when possible.

  • Color Palette

    Colors are powerful—they can capture the entire vibe, aesthetic, and mood of your brand. I’ll curate a bespoke color palette that embodies your brand's essence. Typically, I select 3 to 5 colors, ensuring your brand's visual impact is both cohesive and compelling, with no more than 7 hues.

  • Mini Brand Guidelines (Mini Style Guide)

    The mini brand style guide is your brand’s playbook—a brief document that defines the core rules and specifications for your visual identity, from logos and typography to color palettes and design elements. It’s an essential reference to ensure consistency and cohesion across all your marketing and communication efforts.


Duration

2 weeks

Skills and tools

Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe InDesign
Affinity Designer
Figma
Sketch

Work with me