Primary Logo - The primary logo typically includes the full brand name, icon, and any other essential elements that make up the core brand identity.
Secondary Logo - A secondary logo is a variation of the primary logo that is used in specific situations where the primary logo may not be suitable or where a more simplified or alternative version is needed.
Submark - A submark is the most simplified and compact version of a logo.
It is often a minimalistic representation of the brand's identity, typically consisting of a single icon or a stylized abbreviation of the brand name.