Identity Design

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About this service

Summary

Discovery Phase
I will arrange a video conference with you to discuss key questions so that I can become familiar with your brand, discuss pricing, and timeline. 2-3 mood boards will be created after.
Choose Visual Direction
After presenting the mood boards, we will finalize and refine the chosen mood board. 3 sketches will be created after.
The Logo
After choosing the logo sketch that resonate with your brand the most, the logo design process begins. I will then present to you the logo, have 2 rounds of critique, and finalize the logo.
The Look
While presenting the logos, I will also present the fonts that will be used. By the end of the 2 rounds of critique, a finalized identity system will be presented.

What's included

  • Moodboard

    The inspiration stage that consists of images, color palettes, and typography that looks like a collage. I will create 2 mood boards for your brand.

  • Brand Strategy

    How will clients interact with your brand? What do you want them to feel? We will figure this out together.

  • Primary Logo

    The main character of the show. This logo will be delivered to you via all file types.

  • Secondary or Alternative Logos

    The supporting characters that are also as important! I will provide 2 more logos that will support the primary.

  • Typography Suite

    I will discover 2 fonts that fit your brand and guide you on how to use each one. A primary and secondary font will be provided.

  • Color Palette

    Add a sprinkle of color to give your brand a personality! We will figure out 2-3 colors.

Example projects


Skills and tools

Graphic Designer
Logo Designer
Adobe Illustrator
Adobe Photoshop
Google Drive
Notion
Procreate

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