What's included

• Logotype

  Concept development and creative execution for a brand logotype.

• Brand Book

  Beautifully crafted brand guidelines; that include a detailed breakdown of how to execute the brand identity and articulation of design decisions and concepts for the brand's visual elements. Depending on the client's need a brand book would usually include: Brand strategy overview. Voice and tone. Logotype system. Color system. Typography system. Supporting visual system. Photography / Illustration art direction. Visual examples for all sections.

• Brand Collateral

  Concept development and creative execution for brand collateral specific to clients' needs.