Strategic Brand IdentityMariyam Afzal
This is a complete brand system — built with strategy first.
We define positioning, clarify your market, refine your messaging, and then design a cohesive visual identity that supports business growth and conversion.
This is for brands that want long-term direction — not just a logo.
Strategy Includes
Brand positioning
Target audience profiling
Brand mission, vision, values
Brand personality
Core messaging direction
Tone of voice
Competitor landscape overview
Visual Identity Includes
Complete logo suite
Color system (usage ratios included)
Typography hierarchy
Supporting graphic elements
Brand imagery direction
Iconography style (if needed)
Brand Guidelines
20–40 page comprehensive brand book
Applications
5 premium mockups
3 revision rounds
FAQs
Because it includes strategic foundation, not just visuals. This affects your pricing power, positioning, and long-term consistency.
Messaging direction is included. Full copywriting is an add-on.
We validate direction before full execution. Major pivots after approval are billed separately.
Packaging execution is an add-on unless selected as one of the 2 marketing assets.
Mariyam's other services
Contact for pricing
Duration5 weeks
Tags
Brand Design
Brand Strategist
Identity Design
Service provided by
Mariyam Afzal India
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Strategic Brand IdentityMariyam Afzal
This is a complete brand system — built with strategy first.
We define positioning, clarify your market, refine your messaging, and then design a cohesive visual identity that supports business growth and conversion.
This is for brands that want long-term direction — not just a logo.
Strategy Includes
Brand positioning
Target audience profiling
Brand mission, vision, values
Brand personality
Core messaging direction
Tone of voice
Competitor landscape overview
Visual Identity Includes
Complete logo suite
Color system (usage ratios included)
Typography hierarchy
Supporting graphic elements
Brand imagery direction
Iconography style (if needed)
Brand Guidelines
20–40 page comprehensive brand book
Applications
5 premium mockups
3 revision rounds
FAQs
Because it includes strategic foundation, not just visuals. This affects your pricing power, positioning, and long-term consistency.
Messaging direction is included. Full copywriting is an add-on.
We validate direction before full execution. Major pivots after approval are billed separately.
Packaging execution is an add-on unless selected as one of the 2 marketing assets.
Mariyam's other services
Contact for pricing