You are tracking purchases, but you cannot separate new vs returning buyers. This is one of the biggest gaps in most Shopify and ecommerce tracking setups. As a result, you do not know your true customer acquisition cost, your campaigns are not optimized properly, and scaling becomes risky.

Most setups rely on basic Meta Pixel tracking or apps that do not accurately track new customer purchases, especially after iOS updates and ad blockers.

I help ecommerce businesses implement advanced Meta Pixel custom event tracking and Conversion API setup to track new customer purchases accurately using Google Tag Manager and server-side tracking.

This allows you to clearly identify new customer revenue, improve audience targeting, and make data driven decisions that actually scale your ads.

With 4+ years of experience in web analytics and conversion tracking, I have worked with Shopify and multiple ecommerce platforms to fix complex tracking issues, including custom events, deduplication, and attribution gaps.

What I will do ⤷Set up new customer purchase custom event in Meta Pixel ⤷Configure Conversion API with server side tracking ⤷Implement proper event deduplication ⤷Track new vs returning customers accurately ⤷Setup and manage tracking via Google Tag Manager ⤷Test and verify events inside Meta Events Manager ⤷Improve Event Match Quality for better optimization

Why this matters You cannot scale ads if you do not know where your new customers are coming from. This setup gives you clear visibility into acquisition performance.

Result ⤷Accurate new customer tracking ⤷Better campaign optimization ⤷Lower cost per acquisition ⤷Improved ROAS and scaling confidence

If you want to stop guessing and start tracking real new customer data, send me a message. I will review your current setup and show you exactly what is missing.