Conversion Rate Growth The copywriter will focus on the brand's conversion rate goals to meet and exceed those goals by producing a positive conversion rate for customers, clientele, and the community (virtually and in-person). Community Membership Growth The copywriter will match the tone and voice of the brand and audience, which will improve and maintain the company's overall culture, message, social reputation, and support system. Increase Sales The copywriter will tackle the challenges that are hindering sales while also maintaining the success of actions that help improve sales.