Discovery Consultation An important first step to our project! Let's have a quick chat so we can meet each other and learn about each other a bit more. We'll nail down your goals, how to achieve said goals, and your brand strategy. Brand Strategy Having a solid brand strategy is crucial because it provides direction and clarity to the brand's actions and decisions. Without a clear strategy, a brand risks being inconsistent, confusing, and forgettable to its audience. By taking the time to develop a brand strategy, a brand can build a strong and memorable brand identity that resonates with its audience and sets it apart from its competitors. Primary Logo An essential to any business. Secondary Logo Excellent to have different variations of your primary logo. Alternative Logo Another variation of your logo. It's always best to have different variations of your logo that can be used in different places while still creating a recognizable brand! Submark Logo A submark logo is a smaller, simplified version of a primary logo that can be used in situations where the primary logo may not fit or be appropriate. It typically contains a simplified graphic or icon that represents the brand in a recognizable way. Typography Pairing Typography pairing can't just be random picks - it's strategically selected to match your brand visuals. This will be a pair of two typefaces. Color Palette The whole feel, aesthetic, and mood of your brand can easily be represented by colors alone. A curated color palette that exudes your brand will be created for you! Typically, we curate between 3-5 colors, but no more than 7.