Brand Designer

Starting at

$

75

/hr

About this service

Summary

Brand identity design is a comprehensive service aimed at crafting and establishing a distinct visual representation that embodies the essence and values of a brand. It involves creating a cohesive and memorable identity system that resonates with the target audience, communicates the brand's personality, and fosters recognition and trust.
Core Components:
Discovery Phase: Understanding the brand's vision, mission, values, target audience, and market positioning through research and discussions.
Brand Strategy: Developing a strategic plan that outlines the brand's core attributes, competitive analysis, and key differentiators.
Visual Elements: Creating the visual components that form the brand identity, including:
Collateral Design: Extending the brand identity to various collateral materials such as business cards, letterheads, packaging, signage, and merchandise, ensuring a unified brand experience.
Digital Presence: Translating the brand identity into digital assets, including website design elements, social media graphics, email templates, and digital advertising materials.
Brand Storytelling: Crafting narratives and visual elements that effectively communicate the brand's story, values, and unique selling propositions to engage and resonate with the target audience.
Client Collaboration and Iteration: Collaborating closely with clients throughout the design process, presenting concepts, gathering feedback, and refining designs to ensure alignment with the brand's vision.
Final Deliverables and Guidelines: Providing the client with a comprehensive set of final design assets and brand guidelines that serve as a reference for maintaining consistency in brand representation across all touchpoints.
Outcome:
The outcome of a brand identity design service is a well-defined and cohesive visual identity system that differentiates the brand, establishes a strong market presence, and fosters a lasting connection with the audience, ultimately contributing to brand recognition, trust, and loyalty.

What's included

  • Brand Strategy and Positioning

    Developing brand strategies that define the brand's values, mission, and unique positioning in the market.

  • Brand Identity

    Creating visual elements that form the brand's identity, including logos, color palettes, typography, and visual style guidelines.

  • Brand Guidelines

    Compiling comprehensive brand guidelines that outline logo usage, color schemes, typography, and overall brand consistency for internal and external stakeholders.

  • Collateral Materials

    Designing various collateral materials such as business cards, letterheads, brochures, packaging, and merchandise aligned with the brand's identity.

  • Digital Assets

    Crafting digital assets like social media graphics, website elements, banners, and email templates to maintain a consistent brand image online.

  • Brand Communication Materials

    Developing advertising campaigns, posters, signage, and other promotional materials that effectively communicate the brand message.

  • Brand Storytelling

    Creating narratives and storytelling elements that convey the brand's story, values, and mission to engage audiences emotionally.

  • Brand Experience Design

    Ensuring a cohesive and consistent brand experience across all touchpoints, including physical and digital interactions with the brand.

  • Brand Audits and Analysis

    Conducting brand audits and analysis to evaluate brand performance, perception, and competitiveness in the market.

  • Collaboration and Client Communication

    Collaborating with internal teams or clients, presenting design concepts, and integrating feedback into the brand design process.

Recommendations

(5.0)

Joshua Mba

Client • Mar 31, 2024

Daniel is an exceptional and talent product designer and branding expert. His creativity in simplifying complex flows to easy ui/ux flow is so powerful. I love working with him and will continue working with him on our projects.


Skills and tools

Graphic Designer

Logo Designer

Brand Strategist

Adobe Illustrator

Adobe Photoshop

Figma

unsplash