What's included

• Brand Architecture

  The structure of a brand, illustrated with a diagram, that helps to explain the relationships between a company's master brand, sub-brands, products, and service lines.

• Creative Brief

  A creative brief is a document used to outline the strategy of a creative project. A creative brief contains project details including: Project purpose. Objectives. Requirements.

• Media Brief

  A document that uses audience data, budget, timings, content formats, and creative formats to help you decide which promotional channels and media should be used to distribute the content to your audience.

• Brand workshop

  A structured and goal-oriented meetings that help you avoid inconsistent branding. They encourage key stakeholders to step outside of daily work to focus on the brand as a whole.