What's included

• Logo Design

  Primary logo Secondary logo variations (if applicable) Icon or favicon for web use

• Color Palette

  Primary and secondary colors with specific color codes (e.g., RGB, CMYK, Hex, Pantone)

• Typography

  Fonts and font families used for headings, subheadings, and body text Guidelines on font sizes, line heights, and letter spac

• Brand Imagery

  Style of photography, illustrations, and other imagery that complements the brand Usage guidelines for images

• Graphic Elements

  Patterns, icons, and other decorative elements Borders and dividers

• Tone of Voice and Writing Style

  Guidelines on the brand’s tone of voice for written content Examples of how to apply the tone across different types of content

• Business Card and Stationery Design

  Templates for business cards, letterheads, envelopes, and other stationery

• Social Media Assets

  Profile images, cover photos, and templates for posts Guidelines on how to use branding elements on social media

• Website Guidelines

  Web-specific typography and color schemes Button styles, form designs, and other web elements

• Packaging Design (if applicable)

  Templates and guidelines for product packaging

• Brand Guidelines Document

  A comprehensive guide detailing how all the above elements should be used Usage dos and don'ts to maintain brand consistency