What's included

• Paid Socials

  3 x Paid campaign content designed, set up and managed on Instagram and Facebook; Ongoing audience demographic; Ad budget spend management (budget is additional & at the discretion of the client). Strategy: Ongoing audience demographic and persona research and A/B Testing FB Business Suite and FB Ad Account integration Managing ad budget spend (budget is additional & at the discretion of the client every month) KPI setting and monthly reporting.

• Instagram & Facebook

  Visual strategy and mood boarding; Content pillar strategy and execution; Competitor, market and target audience persona research; 12 x Feed Posts; 4 x Stories designed and posted; 2 x Reels edited and posted; Up to 1hr community engagement.

• Linkedin, Medium & Twitter

  Content research & production; 1 x blog article posted on Linkedin & Medium (650-800 words); 1hr Outbound engagement (commenting/liking on trending topics, posts, influencers, etc.); 30mins Inbound engagement (re-tweets, re-shares of Medium/Linkedin content).

• Tik Tok

  Content ideation & editing; Ongoing TikTok trend research - e.g. viral clips, top-performing formats, etc.; 2x TikTok video clips edited, scheduled, posted and managed.

• Native Content Photoshoot (PER ENGAGEMENT)

  Content research based on topical industry trends and targeted towards all target audiences (headhunting and recruitment); On-site photoshoot production, coordination & creative direction; Full-day shoot (7.5hr shoot day) per every start of the engagement; Up to 30 images selected, edited & retouched; Video clips recorded for reels/TikTok. (For the first engagement, this service will be prorated to a half-day shoot)

• Strategy & Consultation

  Up to 5hrs of meetings and/or consultations; Ongoing multi-channel content strategy, influencer & social trend research; Quarterly KPI performance reporting; Content pollination across Instagram, Facebook, TikTok, Pinterest and Linkedin.