What's included

• Media Planning:

  Develop a comprehensive media plan based on the brand's marketing objectives, target audience, and budget constraints. Identify the most suitable social media platforms for advertising based on the brand's goals and the demographics of its audience.

• Audience Targeting:

  Define and refine target audience segments for social media campaigns. Utilize data and analytics to identify high-potential target demographics and behaviors.

• Ad Placement and Scheduling:

  Determine the optimal times and locations for ad placements to maximize visibility and engagement. Schedule ads to align with the brand's overall marketing calendar and promotional activities.

• Analytics and Reporting:

  Generate regular reports on key performance indicators (KPIs) such as impressions, clicks, conversions, and cost per acquisition. Provide insights and recommendations for improving future campaigns based on data analysis.

• Competitor Analysis:

  Monitor competitors' social media advertising strategies to identify opportunities and stay competitive in the market.